Rules was established by Thomas Rule in 1798 making it the oldest restaurant in London. It serves traditional British food, specialising in classic game.
Rules restaurant, at 35 Maiden Lane, Convent Garden, London, “serves the traditional food of this country at its best – and at affordable prices. It specialises in classic game cookery, oysters, pies and puddings.” I must confess, their version of “affordable” is not exactly mine (a situation often the case here in the U.S., as well), but I would nonetheless love to go there!
The website notes,
“Rules is a heritage restaurant. There is a demand for the best in life as we are confronted with so much mediocrity. In an age when everyone is deluged with homogeneous brands, we like to create the special. There is a real unfulfilled need and desire to experience it.”
With that, I cannot disagree!