I am not normally a fan of marketing, but I love this ad, and even more, the historical episode behind it: the Great Christmas Truce of 1914, which for a few brief, shining hours, stopped one of the most horrific and destructive wars in history – certainly in European history – in its tracks. Before they were forced back to killing each other by their “superiors,” the ordinary soldiers of the British and German Armies enjoyed a brief respite from the fighting… and a brief vision of one another as fellow-humans, brothers.
If only the spirit of that moment could have somehow taken hold, been built upon, perhaps the terrible destruction and loss of the flower of European youth – the “death of a generation” – at Verdun, the Somme, and other battles, might have been prevented. And perhaps, just perhaps, the continued suffering and loss which has followed, in the last century, might also have been prevented… A heartwarming, yet heartbreaking, story.
I cry every time I watch this.
Please, God – no more brother wars.